Inspiration again in such a simple way. I have an obsession with gum and when 5 gum came out from Wrigley's, I immediately bought it. But why did I buy it, because I liked the packaging. And for this reason alone I continue to buy five gum only because I like the look of it.. not because it is any better than any other gum. The simple black packing with burst of color is my favorite. One of my favorite websites also ran a piece about the gum packaging when it first came out.
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